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Starting an Amazon business is one of the fastest ways to enter global e-commerce — and for entrepreneurs in Estonia, the opportunities are especially strong. Thanks to the country’s digital infrastructure, e-Residency program, and business-friendly tax system, Estonian entrepreneurs can run a global Amazon business completely online.

This step-by-step guide explains how to start selling on Amazon from Estonia in 2025 — even if you’ve never sold online before.

🇪🇪 Why Start an Amazon Business in Estonia?

Estonia offers several advantages for Amazon sellers:

  1. E-Residency Program – Anyone in the world can open an Estonian company online and manage it remotely.
  2. Low Bureaucracy – Company registration and tax filing are 100% digital.
  3. Tax Benefits – Estonia has 0% corporate income tax on retained earnings — you only pay tax when you take dividends.
  4. Access to the EU Market – Your Estonian company can easily trade across the EU and sell on Amazon’s European marketplaces.
  5. Modern Banking & Payments – Fintech solutions like Wise, Revolut Business, and Payoneer integrate smoothly with Amazon – read more about banking services.

🧭 Step-by-Step: How to Start an Amazon Business in Estonia

Step 1: Choose Your Amazon Business Model

Before starting, decide what type of Amazon business you want:

  • Private Label: Sell your own branded products.
  • Wholesale: Buy products in bulk and resell on Amazon.
  • Dropshipping: Use suppliers to fulfill orders directly.
  • Merch by Amazon / KDP: Sell print-on-demand or digital content.

For most beginners, Private Label offers the best long-term potential.

Step 2: Register Your Company in Estonia

If you’re an Estonian resident:
You can easily register your company through the Estonian Business Register.

If you’re a non-resident:
Start by applying for e-Residency at e-resident.gov.ee.
Once you receive your e-Residency card, you can register an OÜ (osaühing) — a private limited company — online.

Other options:
If you already have e-Residency, Eesti Consulting can help you register a company using your e-ID card — see our company registration offer here.
If you don’t have an e-ID card yet, we can also establish your company remotely via Power of Attorney.
All we need are:

  • A notarized and apostilled Power of Attorney
  • Your personal identification documents

Everything can be done 100% remotely.

💡 Tip: If you want save more time – you can also purchase ready made company with active VAT EE number .

Step 3: Open a Business Bank Account

You’ll need a business account for Amazon payouts. Recommended options include:

  • Wise Business
  • Revolut Business
  • Payoneer (highly recommended for Amazon sellers)
  • Swedbank Business Account
  • LHV Pank Business Account

Ensure your account supports multi-currency payments (EUR, USD, GBP) to receive Amazon disbursements smoothly.

You can also register with other payment processors, such as Stripe.com and similar platforms that support global business transactions and marketplace payouts. These are especially useful for integrating with eCommerce websites, invoicing international clients, and receiving payments from multiple marketplaces or service platforms.

Step 4: Set Up Your Amazon Seller Account

Go to sellercentral.amazon.com or an EU marketplace like amazon.de.
Choose between:

  • Individual plan – No monthly fee, but €0.99 per sale.
  • Professional plan – €39 per month, ideal for growing businesses.

During registration, Amazon will ask for:

  • Company name and registration number
  • VAT number (if applicable)
  • Business bank account
  • ID verification

Step 5: Register for VAT

If you sell in the EU, you’ll need to register for Value Added Tax (VAT) in at least one EU country (often Germany or Poland if using Amazon FBA warehouses there).

Platforms like hellotax, Avalara, or Taxually can automate VAT compliance for Amazon sellers OR you can simply hire Eesti Consulting to deal with your VAT returns.

Step 6: Choose Fulfillment Option

  • Amazon FBA (Fulfillment by Amazon): Amazon stores, packs, and ships your products.
  • FBM (Fulfilled by Merchant): You handle shipping yourself.

Most sellers in Estonia choose FBA to scale faster.

Step 7: Source Your Products

Use suppliers from:

  • Alibaba / 1688.com for manufacturing
  • EU-based wholesalers for faster logistics

Validate your product ideas with tools like:

  • Jungle Scout
  • Helium 10
  • Keepa

Step 8: Launch and Market Your Products

  • Optimize listings with SEO-friendly titles, bullet points, and images
  • Run Amazon PPC (Pay-Per-Click) campaigns
  • Encourage reviews and brand registry for protection

💰 Taxation and Accounting in Estonia

  • 0% corporate tax on reinvested profits.
  • 20% tax only when paying dividends.
  • You’ll need an accountant for monthly VAT filings and annual reports.

📈 Tips for Amazon Success

  1. Start with one product and validate demand.
  2. Use Amazon FBA to automate logistics.
  3. Build a brand, not just a store.
  4. Track finances and reinvest profits smartly.
  5. Stay compliant with VAT and import laws.
  6. Register trademark with Eesti Consulting under SME Fund 2025 program and save 75% on EUIPO fees.

🚀 Conclusion

Starting an Amazon business in Estonia is simpler than in most countries — thanks to digital company formation, low taxes, and global reach. Whether you’re an Estonian resident or an e-resident abroad, you can build a fully remote Amazon business and sell worldwide.

With smart product selection, branding, and Amazon FBA, your Estonian company can become a global e-commerce success story.