A trademark is used to identify products and services. His task is to distinguish your products from coco-competitive products. A trademark can be a word, drawing, letter, number, color, spatial form, including the shape of the goods, and even sound.

We have the following types of trademarks: word mark, word graphic, spatial mark, positional mark, color combination, sound mark, moving mark or holographic mark.

Source of Estonian Trademark Law
Trademark Act – View

TRADEMARK BENEFITS

TAX AND LEGAL INCENTIVES OF TRADEMARK REGISTRATION

A TRADEMARK CAN BE SOLD

A trademark is a property right that you can sell. You don’t have to sell your business or enterprise – you can sell the trademark itself. By registering a mark on an individual, you can retain the right to the most important asset when, for example, your company encounters difficulties and its assets are seized.

THE EXCLUSIVE RIGHT TO USING ® OR “R”

Only registered trademarks have the right to use the ® or “R” symbols to inform customers, business partners and third parties that the logo and identification has legal protection guaranteed by the country in which the trademark or the European Union is registered. registration for all countries.

LICENSING

If you do not want to sell a trademark and preserve property rights to it – the best idea is to license the trademark. Assuming you develop a global brand. You want to keep your right to a trademark in a specific geographical territory – e.g. Estonia, and outside these countries you license the trademark – e.g. applies to franchise systems. Your customers pay you a monthly license fee, and you accumulate passive income that your brand generates.

TRADEMARK IS AN ASSET

A trademark has been an asset since its registration – an asset that can be included in the books of account and made depreciation. You will not enter a mark in the account book that has not been registered but was created by yourself. That is why it is good to register a trademark belonging to a natural person and then sell or license that trademark.

LEGAL TAX OPTIMIZATION

Did you know that if you are a trademark owner as a natural person – can you legally sell this trademark to your company or grant it a license and receive remuneration that will be taxed in your country of tax residence?